Effective April 1, 2003, ARS will implement and enforce a new policy relating to the transmission of bulk e-mail. In addition to the long standing prohibition against the transmission of unsolicited bulk-e-mail, you may not mail to mailing lists which are non-exclusive (traded or purchased). If you choose to e-mail to an e-mail list, you must be the originator of that list or have purchased the exclusive right to use it. If you purchased or leased the list, you must produce a contract from the originator of the list giving you the exclusive right to mail to it. You must have clearly stated and functioning opt-in and opt-out mechanisms in your mailers. If we receive, what in our sole opinion, is an unreasonable number of complaints relating to one or more of your mailings, we reserve the right to terminate your account immediately or to request the database of e-mail addresses you are mailing to. The database must include IP addresses and the dates and times the recipients opted in to receive e-mailings. Failure to strictly comply with one or more of these provisions will result in the immediate termination of your account and you will forfeit all unpaid monies earned and all accumulated reward points.

In addition to the above policies and procedures, ARS further reserves the right to terminate your account(s) if you, or someone on your behalf, a) transmits emails containing invalid or forged headers, invalid or non-existing domain names or other means of deceptive addressing; b) transmits e-mail that is relayed from a third party’s mail server without the permission of the third party or similar techniques are employed to hide the source of the e-mail; c) harvests or collects screen names from an internet service provider for the purpose of sending unsolicited e-mail; or d) engages in any other conduct which we deem to be deceptive or fraudulent.

If you have any questions about this new policy or would like clarification in advance of conducting a mailing, please contact your ARS webmaster support representative. You may also refer to the ARS Terms of Service which have been amended to reflect these changes.